Destino The Label is a European inspired brand that is dedicated to designing and producing everyday luxury at affordable prices. Our pieces are handcrafted and made-to-order in Melbourne, using high-quality and long-lasting materials. Each piece is meticulously crafted with care and intention, reflecting our passion for creating timeless pieces that embrace the essence of European heritage and style.

"Destino - Where every piece tells a story of luck, love, and protection.


Victoria Rose, the 21 year old who started the brand with her father Joe while she was caring for him in 2020, after he was diagnosed with Glioblastoma (GBM), which is a terminal brain cancer.
Victoria told her dad about her business idea, to create her own jewellery brand and he was so excited to help her with it. He loved the idea that it was culturally related to his background. Every product was a direct link, from the scent of the candles to the charms used.
The pair began working to develop the business together.
“Destino was a common phrase in our household. It’s an Italian saying for when something really amazing happens or something really tragic happens. One day dad came back from a hospital appointment with bad news and said to us ‘il destino’. At that moment we knew that’s what we needed to call our brand.
"Destino is an affirmation to live by, believing that everything happens for a reason”

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